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Oedipus Fate Essay - 840 Words

In Oedipus the king the Prophets tells Oedipus how his life will pan out and that there is nothing that he can do about it. Oedipus, however thinks he can prove them wrong being the self righteous person that he is. He believes that fate is not real and that its all about free will and individual decisions that lead to and determine the future. Oedipus is wrong for thinking that he can change his fate because the world is controlled by fate not free will. â€Å"Do you know who your parents are? Unknowing you are an enemy to kith and kin in death, beneath the earth, and in this life. A deadly footed, double striking curse, from father and mother both, shall drive you forth out of his land, with darkness on your eyes, that now have such†¦show more content†¦Oedipus begins to realize that he is wrong and that the prophet is right. Oedipus talks to Jocasta, who heard from the one man who went home safe from the murder. The man said that it was more than one robber that killed Laius and if that is true the prophet is wrong â€Å"I’ll tell you; if I find that his story is the same as yours†¦clearly the burden of the guilt inclines towards me.† (Sophocles 974-982). Oedipus left Corinth in attempts to escape his fate, but he is wanted to be the king. The messenger tells Oedipus that who he thought was his father (Polybus) is in fact not his father. (Sophocles 1147-1149). The messenger then told Oedipus that he was taken from a Shepard, the Shepard of Laius. (Sophocles 1182-1188) it is said that Laius’s son had his feet pierced and when the messenger was telling Oedipus about where he came from who told him that his feet were pierced giving more proof that Oedipus I indeed the son of Laius. After knowing this the king brought forth the Shepard who then made it clear that he was the son of Laius. (1329-1339) Oedipus accepted his fate and said in lines 1363 through 1368 â€Å"o, o, o, they will all come, all come out clearly! Light of the sun, let me look upon you no more after today! I who first saw the light bred of a match accursed and accursed in my living with them I lived with, cursed in my killing.† Oedipus blinded himself andShow MoreRelatedOedipus Fate And Fate Essay777 Words   |  4 PagesFate as defined by the Merriam Webster dictionary is ‘an inevitable and often adverse outcome, condition, or end’. Sophocles discusses fate vs free will in his plays. In the play Oedipus Rex there was a prophecy that Oedipus was destined to kill his father and marry his mother, he attempts to escape his destiny by running away to Thebes where he meets his fate. In the play Antigone, that main character Antigone decides to go against Creon’s (her uncle who has inherited the throne) decree and buryRead MoreOedipus Fate Essay843 Words   |  4 PagesOedipus the King is a story about a prominent king torn by fate and the effect his own actions have upon his destiny. Much can be learned from the catastrophic story of Oedipus, who was prophesied to kill his father, to marry and have children with his own mother. As soon as Oedipus learns of this prophecy, he tries desperately to escape it, by running from his hometown, and even avoiding his supposed parents. Despite the fact that fate may have played some role in Oedipus demise, it ultimatelyRead MoreOedipus Fate Essay1478 Words   |  6 Pagesresponsible for their actions or is it fate? Is fate inescapable? A persons fate is the events that are destined to happen to them. Fate is decided the moment someone is born. People cannot change their fate and it is unavoidable. Throughout the Greek tragedy, Oedipus the King, the hero, Oedipus often tries to run away from what he is destined to do only because of his ignorance to his situation. Throughout the entire play, the conflict of Man versus Fate is often seen as everyone tries to avoidRead MoreOedipus Fate E ssay956 Words   |  4 Pagestragedy, Oedipus the King, fate is a predetermined course of events and is also an important factor that caused Oedipus’s downfall. Oedipus is ultimately a victim of his own fate because, despite his and Jocasta’s efforts, he could not escape the prophecies. Though others say that Oedipus created his own fate because he had the free will to handle the prophecies in becoming his own outcome, in the end, there was no chance that Oedipus could escape the prophecies. It was the fate for Oedipus gettingRead MoreComparing the Fate of Oedipus and Phaedra Essay2321 Words   |  10 Pages   Ã‚  Ã‚   Oedipus destruction was foretold to his father and mother, Laius and Jocasta, when he was born. It was told to him again when he was a young Corinthian prince, to which he ran from home (I heard all that and ran 876). Tiresias tells it to him again during the passage of the Oedipus Rex. The destiny of Oedipus has been laid down, unalterable from the moment he was created. He was fated to marry his mother and kill his father. Phaedra is not controlled by fate. She is possessed by a frivolousRead MoreIs Oedipus a Victim of Fate? Essay962 Words   |  4 PagesFate the un-avoidable Throughout the vast history of literature, various concepts have come and gone. The idea of fate or fatalism has been a concept that has survived the test of time. Numerous characters have succumbed to the power of fate and the character of Oedipus from Sophocles’ Oedipus the King is a prime example of the vast power of fate within literature. Sophocles effectively depicts the wrath of fate as he portrays how Oedipus fell victim to fate and his efforts to disregard fate wereRead MoreOedipus Victim Of Fate Essay876 Words   |  4 PagesIs Oedipus a victim of fate or does he possess free will? Explain your reasoning. Do you think free will is a reality or an allusion? I find Oedipus to be a victim of fate rather than having free will. â€Å"()†. Free will could be seen to be more of an illusion than a reality. People and society like to make you think you have control over your own life while in you really do not. While it seems he could have tried harder maybe vowing to never sleep with a women or to never kill a man but is whatRead MoreFate in Oedipus the King Essay1065 Words   |  5 Pagesat least in â€Å"Oedipus the King† in which the protagonist, Oedipus calls forth his doom unwillingly. Fate is defined as something that unavoidably befalls a person. The author of â€Å"Oedipus the King,† Sophocles, writes a tragic fate that Oedipus was born to experience. Fate is what is meant to happen and cannot be avoided or unchanged. Furthermore, events that lead to other events could be the result for one to meet their fate. In â€Å"Oedipus the King,† Sophocles expresses the nature of fate to be determinedRead MoreOedip us: Destiny and Fate Essay1333 Words   |  6 Pagesis by fate. Those who believed it is by choice follow the directions and guidance of their elders. For example, they will try to hold on to the values that their parents instilled in them and use them to guide their entire lives. Others who believed that destiny is by fate, believe that the outcome of their lives is determined by luck, and that no matter what they do or how careful they are, whatever has to happen to them must happen. These proponents that emphasize that destiny is by fate may haveRead MoreParallels of Fate in Crash and Oedipus the King Essay1046 Words   |  5 Pages Fate to most people is something that will inevitably happen in their lives, something that they are destined to have or to be. According to Dictionary.com, fate is defined as something that unavoidably befalls a person, but to others, fate is merely coincidence. The debate whether fate is apart of our everyday lives have been going on since the ancient greeks to today. The movie Crash parallels to the play, Oedipus the King, in that both of the characters experience some form of fate in their lives

Ethical Lens Reflection Free Essays

Ethical Lens Reflection US101 I use my reasoning skills (rationality) to determine what duties are as well as the universal rules that each person should follow (autonomy). By prioritizing the value of autonomy over equality my primary concern is prospecting individual rights. I believe this is always the best way to assure that everyone in the community is treated equally. We will write a custom essay sample on Ethical Lens Reflection or any similar topic only for you Order Now Believing all person should follow the same set of universal rules so strongly that I resist making exceptions even when intuition suggests a more passionate result. I found this result to be very true of myself. My personal ethical lens may direct my academic behavior into the positives. If all is true as the ethical lens states then when I set my mind to a project, being the discussion questions or an assignment, I fulfill those tasks. Doing this will get everything in on time. My ethical lens influences my critical thinking knowing that I have to think things through, I ask questions when need be, and ensure all resources are verified as scholarly or peer reviewed. By following my ethics I will refrain from plagiarism making sure to cite or reference all sources as needed. Keeping my conscience clear in classes. One of my results was: Tools for analyzing problems, Reason. Using critical thinking skills is my preferred method for learning and problem-solving. It states that I tend to think through a problem carefully and dutifully research options to find the one that will allow myself to fulfill my duties. My focus on gathering and carefully analyzing all the available data so I can make fully informed decision. The classical value of Temperance shows that I value individual balance and restraint in the desire for pleasure as I seek to satisfy my duties. I also know who I am, so I can act with integrity in the exercise of all virtues. â€Å"I am responsible† is my key phrase. Because I value autonomy and rationality, I tend to assume that my own definitions of what a responsible person should do applies to everyone. I define an ethical person as one who fulfills their duties and does the right thing as an autonomous, fully responsible adult. For me, this is the fullest expression of fairness and justice. My gift of self-knowledge shows I am concerned with figuring out my duties, when I am at my best I know myself – I know what I am doing and why. Because of this, when I say that I will do something or care for someone, I follow through. I am also able to live in the present, to determine what I need to do at any given moment to fulfill my responsibilities. I risk being autocratic or bossy. I require everyone to do things my way in order to measure up ethically. I tend to not consider other interpretations of facts or listen to other approaches once I have made up my mind. If I am not paying attention I can be tempted to excuse myself from following the rules. I insist that I really am being true to my core values, even when I am not. I’ll convince myself that the rules were meant for other people or that the action I want to take really does meet my responsibilities, even though my responsible self tells me otherwise. My vice is that I can become overly judgmental and unrealistic. I must remember to think about the impact of a decision on the whole community. Sometimes individuals actually benefit by restraining autonomy for the good of the community. As I learn to consider other perspectives in my decision making process, I will live out the best of my ideals with compassion and care for others. Using the results from the aptitude competency exercise can help with my current career as well as in class. By focusing on customer needs and satisfaction; I can set high standards for quality and quantity; monitor and maintain quality and productivity, working in a systematic, methodical and orderly way, and consistently achieve project goals. By producing new ideas, approaches, or insights; I can create innovative products or designs, and produce a range of solutions to problems. How to cite Ethical Lens Reflection, Papers

Australian Post Strategic Management-Free-Samples for Students

Question: Discuss about the Australian Post Strategic Management. Answer: Introduction: A government owned organization; Australian Post provides postal services both internationally and locally. Various retail houses are also being operated by the corporation. With its head office located in Melbourne, the company started its business in 1809 in New South Wales (Personal, Business, Enterprise Government solutions. 2017). The company has been changing its business models since its inception. Services To cope up with the market, the company has widened its service and product range to keep up with the consumer demand. The company has made several investments in technological programs. The three major areas where the company has been operating are letters, retail merchandise, agency services, associate services, logistics as well as parcels. It also offers services like direct marketing, database management services, fulfillments services and financial services. The firm has some joint ventures in China (Hair Jr and Lukas 2014) .The Company does not depend on the government for funds but runs on its own earnings. The profits made by the company are divided among the shareholders or re-invested by the company their mission is to provide a reliable service to all the nationals of the country. Industry Outlook The postal industry is the key source for communication in Australia. Earlier, the organization enjoyed monopoly of communication source; however, this has been lost due to the advent of technology. The industry is in a state of transition because the key actors of the industry are preparing themselves to face the decline in large volumes of mail (Perreault Jr, Cannon and McCarthy 2013). There are some other companies present in the industry, which are oriented towards third party services and bulk mail outs; however, Australian Post is the dominating company. The industry`s growth will be further limited by the decline in letter usage. Macro environmental analysis Pestle analysis PESTLE Analysis refers to the framework, which aims to analyze the external environmental factors in a business. The factors do not lie within the hands f the company however they do have an impact on the performance of the company` the section Analysis the external environment with respect to the Australia Post (Hollensen 2015). Australia Post Pestle Analysis: Political factors: Although the company is a government owned enterprise, the running of the firm takes place commercially and it is beyond the effect of any political instability. Economic Factors: The company growth and economic condition has come down due to various reasons. These reasons range from reduction in the key function of the company, which was delivering letters to the reduced need for visiting a post office for other services. The letter delivery has fallen by over a billion since its peak period during the 2007-08 (Czinkota and Ronkainen 2013). The rate of inflation as well the exchange has had an impact on the revenue of the firm. This revenue was earned from its travel and money transfer services. Following the case study provided, the staff has also been cut down by the firm, because of reduced business. Due to this, the delivery days rate of the parcel has increased. The lack of confidence has had an effect on the performance of the company financially. Social: There has been a change in the lifestyle of the consumer where letters are now considered old fashioned and are used by business services only. As technology has advanced, people have been chasing the e-commerce market (Team 2013). s. The company has taken a step to align its services and to render them to the export giant Alibaba in order to boost its sales. Technological Factors: Since the technology has developed in terms of communication, postal services like letters have been obsolete and only certain business enterprises use the services of the post to send letters for official purposes. Even then certain companies have taken over to mails and messaging for this purpose. To combat this, the post has come up with Mypost Digital Mailbox. The company has a long way to go as this service by the post has been launched recently, however online bill payments has existed for a long time. Legal Factors: The Company has to send out letters in various batches and has to be open on the prescribed days despite reduced operations (Ho 2014) for various legislations. These always have taken a toll on the company and affected its financial performance. The supply and demand has been unable to align with the regulations. Environmental Factors: In order to save the environment, many people including large business houses have limited the use of paper, which has further limited the use of letters and postal services. Industry Analysis Life cycle of Logistics Industry The history of the logistics industry goes back to the 1900s with its peak period during 1950-2000s. The industry can still be said to be in its growth stage because of the concept of e-commerce ( E. Dobbs 2014). The ecommerce companies have been able to open more opportunities for the logistics industry, where the goods purchased by the consumers need to be delivered to the consumers the industry is yet to reach its mature stage. Five forces analysis of Logistics Industry The model prescribed by Porter is used to analyze the industry environment of a particular company. These are: Intensity of Existing Rivalry Threat of Substitutes Threat of New Competitors Bargaining Power of Customers Bargaining Power of Suppliers Bargaining Power of Buyers There exists high bargaining power in the industry. The contracting companies tend to ask for high quality services. The pay huge amount to get into contracts. The services are copy able and therefore, buyers are provided with high power to avoid these practices. Bargaining Power of Suppliers There are many logistics company but not all are of the best services quality. Therefore, the top ranking companies have high bargaining powers. Only banks can provide the companies with financial assistance for such a business. Rivalry among Existing Competitors The industry is still in its growth stage, which tends to have an effect on its competition intensity, which can said to be relatively high. Price wars are highly prevalent. As some companies are merging with others, some competition is reduced up to a certain level. Barriers to Entry The industry has high barriers to entry and there is large investment costs involved in the particular business. The new entrants would find it very difficult to lease the vehicles and therefore it is difficult to enter the industry (Grant 2016). The distribution centre has to be located in the major art of the city, which further tends to increase the costs, as the price of the centre land is high. The requirement of skilled labor and high switching costs forms a further barrier. Threat of Substitutes Many companies are involved in the business thereby increasing the threat of substitutes. Life cycle of postal services industry. The services offered by the postal industry range from letters to deliveries and it too have a life cycle. There is a prediction that there will be major shifts in the postal industry and that the technological advancements will change the way the postal industries functions. Technology has let to new development. As well as removal of various postal segments (Horstmann, Krmer and Schnurr 2014). Therefore, it is advisable that the company changes their operations and be prepared for the change. The postal service of Australia is preparing to become a part of the change. The information technology will be playing a major role in the industry. In brief, the industry started growing in the 1800s and was at its peak period during 1930-1980s. However, the industry surpassed its maturity in 2000s and is moving towards its decline stage. Porters Five Forces of Postal Services Industry Intensity of Existing Rivalry There exists a certain degree of rivalry in the particular industry. FedEx is one of the biggest competitors present. Another company providing competition to the company is the Unites States Postal Services. The government has taken various efforts to limit the amount of competition present in the industry, however due to the large size of the industry, it is unable to do so. Bargaining Power of Suppliers The bargaining power of the suppliers is high as the switching cost in the industry is low. There is an existence of a high degree of competition in the industry, which tends to make the prices similar to each other. Bargaining power of Customers There is a presence of a large number of consumers, which tends to reduce the bargaining power of the single consumer (Barney 2014). The products are extremely important to the consumers and therefore reducing their power. Threat of Substitutes There are limited number of substitutes to certain items that need to be delivered hence the threat is low. Threat of New Competitors The industry has exciting dynamics that tends to attract the customers despite the large initial investment involved.. The entry barriers kept in the industry is extremely high which makes it increasingly difficult to enter thereby making the situation a tough one. Some of the consumers are extremely loyal to the existing brand and tend to hardly change their service providers. Company Analysis The main purpose of the company analysis is to let the decision maker come to know the core competency of the firms and understand those areas where the company is not doing well (Rothaermel 2015). SWOT Analysis SWOT refers to Strengths, Weaknesses, Opportunities and Threats. The company analysis of the firm will be implemented by conducting a SWOT Analysis. Strengths Operates on weekends. Offers wide portfolio of services like parcels, mails and insurance money. It is backed by the government. The company has employed more than 30000 people. Weakness The competitors of the company are present worldwide whereas the existing company has low international presence. There has been a decrease in the retail services, which have been extremely low to move to the advanced services (Healy and Palepu 2012). Opportunities The company can take advantage of the absence of FedEx in the domestic domain, which is presently concentrating internationally. The company can take up extensions and mergers in order to expand its operations to the international market. Threats The primary threat of the company lies in its loss of revenue in the hands of its various competitors. The competitors are Toll Holdings, US Postal Services and FedEx. Very often price wars are prevalent (Wheelen 2012). Hence, it can be observed that the strengths of the company lie in its government backing and strong base and presence. This could be extended and become a future strategy for expansion. The company can take advantage of the absence of FedEx in the domestic terrain and expand thereby. Competition Analysis Toll Holdings , US Postal Services and FedEx are some of the competitors of the Australian Post. FedEx has an international presence and its recent acquisition of the TNT express has made it the fourth largest logistics company (Mihet 2013). The FedEx is planning to use their extension to expand their network. The United States Executive has planned to improve their business however, there exists certain weaknesses faced by FedEx. It has not come to deal with the domestic operations, which can be utilized by Australia Post. . Toll Holdings has a strong domestic base and is engaged in pickup and delivery services . It has market holdings more than that of express services by DHL. Strategies and Recommendations Australia Post should increase its market share by investing in domains like Banking and Money orders. There services provide cheap prices and are able to attract more customers. The Australia Post can engage in wide range promotions to attract more audience. The company can collaborate with e-commerce websites to increase its revenue. Long-term strategies The company Australia Post should not let goes of its postal services and retain its primary operations. However, it should also indulge in other product offerings like telecoms, financial sectors and try to become a key partner of the government for the various services it provides (Zott and Amit 2013). These steps might help the company in the right position and secure their financial stability. The branches of the Post should revitalize themselves and become customer oriented. It is the duty of the government to take efforts and invest some money in the company in order to make the company at par with its competitors in the industry. Conclusion Therefore, from the analysis it can be established that due to the advent of technology, the industry has suffered a huge blow. As the social media applications and letters have developed, people have reduced their needs for a communication via letters. In order to save itself, the company needs to strategize and combine their core offerings along with other operations to remain in the business. As various e-commerce websites have come up, the company can collaborate and get into a deal with them to become their partner in logistics. It is now the need of the hour for the Post to scan the market and look out for better opportunities, which will help the company to retain and strengthen its position References Barney, J.B., 2014.Gaining and sustaining competitive advantage. Pearson Higher Ed. Czinkota, M.R. and Ronkainen, I.A., 2013.International marketing. Cengage Learning. Dobbs, M., 2014. Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), pp.32-45. Grant, R.M., 2016.Contemporary Strategy Analysis Text Only. John Wiley Sons. Hair Jr, J.F. and Lukas, B., 2014.Marketing research(Vol. 2). McGraw-Hill Education Australia. Healy, P.M. and Palepu, K.G., 2012.Business analysis valuation: Using financial statements. Cengage Learning. Ho, J.K.K., 2014. Formulation of a systemic PEST analysis for strategic analysis.European academic research,2(5), pp.6478-6492. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Horstmann, N., Krmer, J. and Schnurr, D., 2014. How many competitors are enough to ensure competition?A note on number effects in oligopolies. Mihet, R., 2013. Effects of culture on firm risk-taking: a cross-country and cross-industry analysis.Journal of Cultural Economics,37(1), pp.109-151. Perreault Jr, W., Cannon, J. and McCarthy, E.J., 2013.Basic marketing. McGraw-Hill Higher Education. Personal, Business, Enterprise Government solutions. (2017).Auspost.com.au. Retrieved 8 December 2017, from https://auspost.com.au/ Rothaermel, F.T., 2015.Strategic management. McGraw-Hill Education. Team, F.M.E., 2013. PESTLE Analysis. Strategy Skills.Ebook: https://www. free-management-ebooks. com/dldebk-pdf/fme-pestle-analysis. pdf. Wheelen, T.L., 2012.Concepts in Strategic Management and Business Policy: Toward Global Sustainability Plus New...... Prentice Hall. Zott, C. and Amit, R., 2013. The business model: A theoretically anchored robust construct for strategic analysis.Strategic Organization,11(4), pp.403-411.

The Scarlet Letter Monologue Essay Example For Students

The Scarlet Letter Monologue Essay A monologue from the book by Nathaniel Hawthorne NOTE: This monologue is reprinted from The Scarlet Letter. Nathaniel Hawthorne. Boston: Ticknor, Reed Fields, 1850. STRANGER: Hester I ask not wherefore, nor how, thou hast fallen into the pit, or say rather, thou hast ascended to the pedestal of infamy, on which I found thee. The reason is not far to seek. It was my folly, and thy weakness. I,—a man of thought,—the book-worm of great libraries,—a man already in decay, having given my best years to feed the hungry dream of knowledge,—what had I to do with youth and beauty like thine own! Misshapen from my birth-hour, how could I delude myself with the idea that intellectual gifts might veil physical deformity in a young girl’s fantasy! Men call me wise. If sages were ever wise in their own behoof, I might have foreseen all this. I might have known that, as I came out of the vast and dismal forest, and entered this settlement of Christian men, the very first object to meet my eyes would be thyself, Hester Prynne, standing up, a statue of ignominy, before the people. Nay, from the moment when we came down the old church-steps together, a married pair, I might have beheld the bale-fire of that scarlet letter blazing at the end of our path! It was my folly! I have said it. But, up to that epoch of my life, I had lived in vain. The world had been so cheerless! My heart was a habitation large enough for many guests, but lonely and chill, and without a household fire. I longed to kindle one! It seemed not so wild a dream,—old as I was, and sombre as I was, and misshapen as I was,—that the simple bliss, which is scattered far and wide, for all mankind to gather up, might yet be mine. And so, Hester, I drew thee into my heart, into its innermost chamber, and sought to warm thee by the warmth which thy presence made there! We have wronged each other. Mine was the first wrong, when I betrayed thy budding youth into a false and unnatural relation with my decay. Therefore, as a man who has not thought and philosophized in vain, I seek no vengeance, plot no evil against thee. Between thee and me, the scale hangs fairly balanced. But, Hester, the man lives who has wronged us both! Who is he? Believe me, Hester, there are few things,—whether in the outward world, or, to a certain depth, in the invisible sphere of thought,—few things hidden from the man, who devotes himself earnestly and unreservedly to the solution of a mystery. Thou mayest cover up thy secret from the prying multitude. Thou mayest conceal it, too, from the ministers and magistrates, even as thou didst this day, when they sought to wrench the name out of thy heart, and give thee a partner on thy pedestal. But, as for me, I come to the inquest with other senses than they possess. I shall seek this man, as I have sought truth in books; as I have sought gold in alchemy. There is a sympathy that will make me conscious of him. I shall see him tremble. I shall feel myself shudder, suddenly and unawares. Sooner or later, he must needs be mine! He bears no letter of infamy wrought into his garm ent, as thou dost; but I shall read it on his heart. Yet fear not for him! Think not that I shall interfere with Heaven’s own method of retribution, or, to my own loss, betray him to the gripe of human law. Neither do thou imagine that I shall contrive aught against his life; no, nor against his fame, if, as I judge, he be a man of fair repute. Let him live! Let him hide himself in outward honor, if he may! Not the less he shall be mine! .u08e724b9068e065e3dcf4496f86f34b9 , .u08e724b9068e065e3dcf4496f86f34b9 .postImageUrl , .u08e724b9068e065e3dcf4496f86f34b9 .centered-text-area { min-height: 80px; position: relative; } .u08e724b9068e065e3dcf4496f86f34b9 , .u08e724b9068e065e3dcf4496f86f34b9:hover , .u08e724b9068e065e3dcf4496f86f34b9:visited , .u08e724b9068e065e3dcf4496f86f34b9:active { border:0!important; } .u08e724b9068e065e3dcf4496f86f34b9 .clearfix:after { content: ""; display: table; clear: both; } .u08e724b9068e065e3dcf4496f86f34b9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u08e724b9068e065e3dcf4496f86f34b9:active , .u08e724b9068e065e3dcf4496f86f34b9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u08e724b9068e065e3dcf4496f86f34b9 .centered-text-area { width: 100%; position: relative ; } .u08e724b9068e065e3dcf4496f86f34b9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u08e724b9068e065e3dcf4496f86f34b9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u08e724b9068e065e3dcf4496f86f34b9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u08e724b9068e065e3dcf4496f86f34b9:hover .ctaButton { background-color: #34495E!important; } .u08e724b9068e065e3dcf4496f86f34b9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u08e724b9068e065e3dcf4496f86f34b9 .u08e724b9068e065e3dcf4496f86f34b9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u08e724b9068e065e3dcf4496f86f34b9:after { content: ""; display: block; clear: both; } READ: Trifles monologue Essay We will write a custom essay on The Scarlet Letter Monologue specifically for you for only $16.38 $13.9/page Order now

Alexander essays

Alexander essays Before the mighty Romans, the French, British and U.S. There was one man and his army which laid the blueprints of warfare and managed to take over most of the known world, if not all of it along the way. The army of Alexander the Great was one of the greatest armies the world has ever seen. This was due to unprecedented discipline, tactics/weaponry and the leadership of an amazing general. If Alexanders army were modernized, it would be the ultimate war machine. To win a battle one needs weapons and troops (amongst other things). But to be truly effective and potent one must be able to control the troops in order to be triumphant. Alexanders army is a perfect example of flawless control of soldiers. The discipline within this army was so great and so proscribed it was almost a dream. It started with Alexanders father King Philip, who was the first to start making the job of the soldier a well paying job. Before men would join up until crop season then drop out to grow crops. This was somewhat of a pain because they could only fight a war nine months a year, then go home for crop season. So Philip decided to make military a profession. By doing this a majority of the men stayed all year. This brought unity and brotherhood to the army and allowed the men to be drilled on a regular basis. The soldiers were now becoming ultimate fighting machines. Unfortunately Philip died before the mens true discipline could be tested. Once Alexander came i nto power, the soldiers were put to the test. They passed with flying colours. These men proved to be unbreakable, holding their ground no matter what the odds (which were normally heavily out numbered). But it wasnt like they were matching up against some crazy barbarians who would march to their own beat; they were fighting other well-trained armies far larger and equally equipped as them. They still had that edge of super-discipline that no...

Was D-day a turning point for America during WW2 Research Paper

Was D-day a turning point for America during WW2 - Research Paper Example This restructured the view of total war where every citizen became a victim of the war. Such ultimatums obliged the citizens to take utmost responsibility in defending their city (Brasch, 35). The events that followed shaped the year 1944 into a combatant year, with every nation asserting pressure to the field of war. The war lasted between four and three years, in the process subjecting the citizens to travel restrictions, slavery in factories or fields, air defense blackouts and ceaseless rationing. The wars impact on the budgetary allocation of the European countries ate up two thirds of the national product (Simpson, 27). Soviet Union and the Nazi Germany had mobilized approximately 46 million men and women between them in the armed war. These conditions prompted a stop in the trends, as the populations fast depreciated (Eisenhower, 24). The total war, for instance included the massive participation of women. Women constituted 35% of the American and British workforce, and up to 50% in the USSR and Nazi Germany. The American population was lucky enough to escape these restrictions, because of the geographical immunity (Brown and Andrew, 32). The war affected the economic balance of America, as the economy strained to afford the high technology expensive armaments, hence straining to maintain a reasonable living standard for the population. The first six months of 1944 were slow to ambushes on the Axis, as forces slowly move towards Europe’s West (Weintraub, 12) with the aim of finishing the European allies of Nazi Germany. The preparations included invasion of France, at the same time prolonged wars continued against other allied forces. The Italian siege was tough as the German resurgence stuck high in mountains to provide strong resistance against confronting forces (Brasch, 22). The assault continued until Polish assault broke the German line to

How Personal Can Ethics Get Essay Example | Topics and Well Written Essays - 1000 words - 1

How Personal Can Ethics Get - Essay Example The three ethical issues of the case were the unethical behavior of Valarie’s boss Water, personal ethical dilemma of Valarie and the third was Valarie’s sharing the company’s sensitive information with her boyfriend who was outsider of the company. In the case I had faced the similar situation like Valerie; I had used the invoices I had found near the copy machine of the copy room of the office area to the CEO of the company. The paper I had found is strong evidence that can be supported by the actions being taken by Water. I would have also clarified my condition to the CEO and request him to not reveal my name unless some strong action is being taken against Water. I strongly believe the CEO himself would understand that in order to sustain the growths and have competitive advantage such practices should be discouraged and strictly prohibited. The company also has a replacement for Water and an effective team of people who like to work. I would never have shared the organizational information with my boyfriend or anyone close to me. I would have prepared myself for the alternatives so that if things go worst than I have an option for myself. The world does not end there. My moral values are the base for my ethical standards which do not allow me to go against the company interests and policies. The stressors for Valarie are result of poor work place environment, unethical behavior of the boss and the personal factors like work visa and educational issues. The stressors for Valarie are the situational stressors like unfavorable working conditions where the immediate boss is involved in unethical practices and her own frustrations of not being able to do anything about it (Scheck et al, 1997). The second category of the stressors is anticipatory stressors like unpleasant expectations and fear (O’Driscoll and Beehr, 1994). The unpleasant expectations are the expectation raised due to the personal

Marketing Plan For NCR Research Paper Example | Topics and Well Written Essays - 2000 words

Marketing Plan For NCR - Research Paper Example Monopolists also need to increase awareness of their goods to the market. This is because; if they introduce new products to the market, they will only make it known to the consumers by marketing it. Thus, every business in the economy markets its products and services to the public. In order to market products effectively, a business needs to prepare a marketing plan that will guide it to achieve its objectives. The marketing plan for NCR Company focuses on the way in which it can attract new clients for its services. The plan will analyze the company’s market, its competitive environment and the financial market. The Mission of the marketing plan is to work on diversifying the services offered in order to increase the number of clients served by the company. The company also has a number of goals and objectives that guide it. The company aims at ensuring that the quality of services offered has increased, and the customer base has been improved. In addition, the company also aims at ensuring that customer satisfaction has increased and, that the company’s profits have increased. The industrial analysis of the market can be judged as wide and mostly composed of investors and established people in the market seeking credit offers. The major needs of the market include loans, credit and funds at a lower interest rate. In addition, the market also demands financial advice from the company. Individuals need to be advised on how to make sound investment decisions. The market trend can be given as rising and smooth. A smooth market trend implies that governments have implemented favorable fiscal and monetary policies. On the other hand, it also implies that supply and demand forces are attractive and normal. Therefore, it implies that the business can regulate its prices and consequently affect customer purchases. Therefore, the business can be able to predict the future of its operations. The analysis of the porters 5 Forces, the threat of new entrant s is the major force affecting the industry. This is because; there are many potential industries that are joining the finance industry. In addition, since there are no barriers to entry, it is very easy for other business to join the industry and increase competition. On the other hand, the threat of substitute products and services is very low since; all businesses in the industries deal with the same products and services. Therefore, the business faces very low competition from substitute products. The bargaining power of both suppliers and buyers is high since, buyers bargain for low fee for services offered while, suppliers bargain for high prices for the services that they offered. Market Analysis The targeted market includes customers that want to invest in the market (Luther,  2001). It also includes customers that business organizations that are normally engaged investment activities. On the other hand, all customers wishing to obtain funds on credit also form part of the target market. The company mainly targets people in the urban areas or highly industrious places. This is because; it is in the urban areas that there is a high demand for finances. In addition, in the urban areas there are many business organizations that are willing to borrow funds on credit in order to expend their operations. Statistics show that; approximately 2500 business organizations are targeted by the business and 5000 business individuals. There are also other miscellaneous additions that involve individuals and businesses that may borrow money

Power of Advertising Essay

Power of Advertising Essay Advertising is a form of communication intended to influence an audience to buy or take some action upon products, services or ideals. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. 1.1 Background of Study 1.1.1 The Importance / Power of Advertising Nowadays, many companies are using advertisement to attract customers and it plays an important role during product or services life stages. It is very difficult for a company to promote their new product or services if they do the promotion without a proper. For example, during introduction stage, the company needs to make sure the advertisement is attractive and able to deliver the new ideas to the customers as well as able to move to the second stage, which is the growth stage. The growth of the products or services highly depends on the advertisement. The last stage is the decline stage. It also needs to do more promotion or advertising in order to keep the customers interest on the products or services. If the company fails to do so, then the sales of the products will go down and the company will suffer losses. From this, we can conclude that how important advertisement is and it is the most influencing tool among other marketing tools. Companies can choose different media of advertisement, such as through advertising in newspaper, magazine, online and so on. It is all depend on the cost that the company is able and willing to pay. In the modern advertising strategies, various appeal such as sexual, shock, emotional, fear, and humors are included. These appeals tend to raise high brand awareness and brand recognition among a large audience. However, when using any of these appeals there is always a person included either someone unknown or in most cases a well known person. According to (McCracken, 1989), a well-known person tends to have a greater effect on the consumer buying behavior. 1.1.2 The Celebrity Involve in Advertising The reason for using celebrities as endorsers is due to their huge potential influence. Compared to other endorser types, famous people achieve a higher degree of attention and recall. They increase awareness of a companys advertising, create positive feelings towards brands and are perceived by consumers as more entertaining. Besides, using a celebrity in advertising is more likely to positively affect consumers brand attitudes and purchase intention. The celebrity endorser is a ubiquitous feature of modern marketing. In fact, to use an endorsement by celebrities is not a new phenomenon (Mehulkumar, 2005). For present purpose, the celebrity endorser is defined as any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement. Besides, celebrities have an ability to transfer their image to a specific product that being advertised. Many companies have realized the importance of celebrity endorsement as a marketing communication tool. By using these advertising tools, a company generates a high awareness among a larger audience as well as an increased market share in short run. Besides, the celebrity endorsement may materially improve financial returns for companies that employ them in their advertising campaigns. The importance of celebrity endorsers, however, does not lie in the fact that they are used by firms who wish to increase revenue, but in how these celebrities add value to a company, brand or product. Celebrities add value through the process of meaning transfer. The meaning transfer model suggests that celebrities develop a persona through the types of roles they play in society as well as how they are portrayed in the media. Collectively, the culturally constituted society then assigns meaning to celebrities (Amos, 2008). When celebrities endorse a product, the meaning developed around a particular celebrity will or at least it is hoped for by advertisers transfer to a company, brand, or product. Thus, when a consumer identifies with a celebrity (identification occurs when a person is willing to accept influence from another person) (Kelman, 2006), he/she purchases the product in the hope of claiming some of these transferred meanings for their own lives. 1.2 Research Problem International brands nowadays need advertising promotion because it helps to improve sales, and the content of advertisements mostly focused on endorser. However the culture of advertisement is differing, an endorsed advertisement should not only consider the types and nationality of endorser, but also the celebrity endorser/product fit. The success of an advertisement depends on the selection of an endorser. The endorser must be correctly chosen in order to deliver the right message to the public. For example Anlene in India, whose target audience is adults over 35 (and chiefly women) is being endorsed by dancer Mallika Sarabhai in another ad that uses Bharatanatyam to focus attention on the product. It is impossible to use the young celebrity to endorse the product because the target market is above 35 years old. Choosing the right endorser will increase customers confident towards the products, and at the same time, the sales will be increased as well. Finding a right endorser is quite a difficult task; they may or may not bring benefit to the company. First, celebrity source credibility is one of the factors; it had been divided into many types of credibility such as attractiveness, trustworthiness, expertise and so on. Some argument has arisen that it is useless if company based of these celebrity source credibility but some support it. In this kind of situation, which type of endorser appeared to be better? So far there is no certain answer for this question. Second problem that will influence the effectiveness of celebrity endorsement advertisement is endorsers nationality. In fact, some international companies believe that it is more suitable to hire well-known international celebrities such as artists and model as endorsers for advertising purpose, for instance: LV and DKNY. However, some brands think that different country or place has different culture; therefore different endorser should be used. For example Nike will choose their local sport stars such as Michael Jordan as endorsers in America but in Asia countries, they will use Asian sport stars like Nakata Hidetoshi. Next is celebrity endorser/product fit. For reference, NBA star Yao Ming first appeared on a China telecommunication company, China Unicoms CDMA mobile phone advertisements as endorser, some doubted that Yao Ming who staying in United States really used the mentioned mobile before? Can his sporty and fresh image help shape a good brand image for CDMA? Of course, China Unicom only takes Yao Mings fame into consideration and did not analyze the fit of Yao Mings endorsement for CDMA mobile phone. In facts, even Michael Jordan, a famous international superstar is not suitable for every brand. The internal link between brand and brand endorser is determined by brand element. The elements of a brand decide which kind of endorser should be invited, if they do not match, there will be greater damage on the brand. Research Statement: How the celebrity endorsement advertisement is effective method of advertising? What is the impact or effect of celebrity endorsement advertisement towards the customers? What are the most important source effects of celebrity endorsement? What is the influence of endorsers nationality celebrity endorsement effectiveness? What effect does the celebrity endorser/product fit have on celebrity endorsement effectiveness? As conclusion, I would like to solve these problems by giving questionnaires to the customers in hypermarket (Malacca) and compile all the answers to make a clear report. Besides, I also would like to find some journals or articles from internet to prove my statement and eliminate my wrong perception. 1.3 Objective of study To identify the most important source effects of celebrity endorsement advertisement. To identify the influence of endorsers nationality on celebrity endorsement advertisement effectiveness. To investigate the effect celebrity endorser/product fit have on celebrity endorsement advertisement effectiveness. To identify the factors that influencing the effectiveness of celebrity endorsement advertisement. This study brings a lot of advantages because nowadays companies like to use celebrities to market their products. Through this study, companies can learn how to choose a right celebrity as an endorser to gain higher degree of attention. They can do some research by reading this study to get the idea on what are the factors that may influence the effectiveness of celebrity endorsement advertisement. The product profitability is mostly depending on the endorser because customers will get attracted by the endorser first. So, choosing the right celebrity as endorser is the important part to marketing their product. Besides, this study also brings some advantages to customer. This study lets us know that celebrity had the ability to transfer their image to a specific product that is being advertised. Celebrities add value through the process of meaning transfer which is celebrities develop a persona through the types of roles they play in society. Customers will purchases the product in hope of claiming some of these transferred meanings for their own lives. But, some companies had done some mistakes such as using the wrong endorser for their product. It may affect the perception of the customers. Through this study, customer may get smart by knowing which products are using the not appropriate celebrity. They will not claim the transferred meaning blindly. From this study, we know that it is very important because by using the right celebrity as endorser is very important. It may reflect the product development. We also can learn the factors such as source credibility, endorsers nationality, celebrity endorser/product fit may affect the effectiveness of advertisement by using celebrity. This study will give us a basic idea and knowledge if we are interested in marketing products. 1.4 Justification This study is made to discover the influences of source effects, nationality of endorsers and celebrity/product fit towards the celebrity endorsement effectiveness. The purpose for this study is to have better understanding towards endorsers nationality and fit in advertising culture. Source effects of endorser are measured according to three main dimensions of source credibility of endorsers proposed by Ohanian(1991). The effectiveness of the advertisement is highly based on the customers focus. We need to have better understanding towards the product target market in order to choose the right endorser. There is some difficulty in doing this study because there is no current research. The latest author found for this issue is around year 2000. The reason for me to choose this topic is because there are many companies like to use celebrities as an endorser for their product. The current issue is that not every endorser is suitable to become an endorser of a product. We are to find out the factors that may affect the effectiveness of advertisement, not merely using any celebrities although some may not be effective. This is an important issue where it directly affects the product being advertised. 1.5 Methodology This research will be organized into 3 chapters and the outline of each chapter is as follows: Chapter 1 (Introduction)Chapter one is the introduction for this study which tells us about the importance of advertising and the celebrity involve in advertising. A well-known person tends to have a greater influence on the consumer buying behavior but the problem is that not every endorser is suitable to become an endorser of a product. We are to find out the factors that may affect the effectiveness of advertisement, not merely using any celebrities although some may not be effective. This is an important issue where it directly affects the product being advertised. Chapter 2 (Literature Review)Chapter two is the literature review which reviews the past studies that have been done by the researchers related to it. This chapter will explain clearly about the dependent and independent variables. The dependent variable is celebrity endorsement effectiveness while the independent variables are celebrity source credibility, celebrity endorsers nationality and celebrity endorser/product fit. Chapter 3 (Research Mythology)Chapter three is the research methodology which shows the steps taken in conducting the survey such as research, handing out questionnaires, data collection and so on. To ensure the research finding to be more precise and accurate, this study relied on both primary and secondary data. In this study, the descriptive research which is a type of conclusive research that has its major objective or description of something will be used. Definitions: Celebrity: Celebrities are people who enjoy public recognition by a large share of a certain group of people (Christina, 2003). Whereas attributes like attractiveness, extraordinary lifestyle or special skills are just examples and specific common characteristics cannot be observed, it can be said that within a corresponding social group celebrities generally differ from the social norm and enjoy a high degree of public awareness (Wikipedia, 2010). Celebrity Endorsers: McCracken (1989) has defined celebrity endorser as any individual who enjoys public cognition and who uses this cognition on behalf of a consumer by appearing with in an advertisement. Meaning Transfer Model: McCracken (1989) suggested a meaning transfer model that is composed of three subsequent stages. First, the meaning associated with the famous person moves from the endorser to the product or brand. Thus, meanings attributed to the celebrity become associated with the brand in the consumers mind. Finally, in the consumption process, the brands meaning is acquired by the customer. The third stage of the model explicitly shows the importance of the consumers role in the process of endorsing brands with famous persons. Ohanian(1990) established the source credibility model and defined expertise as the extent to which a communicator is perceived to be a source of valid assertions and Trustworthiness as the degree of confidence in the communicators intent to communicate the assertions he considers most valid. Source attractiveness does not refer only to physical attractiveness but also related to three more general concepts: similarity, familiarity, and liking. Negative Celebrity Information Repeated pairings of a brand and celebrity strengthen the associative link consumers establish between brand and celebrity, negative information about the celebrity may negatively impact the endorsed brand (Erdogan, Baker, Tagg, 2001) 1.6 Delimitation of Scope This study contains few current journals or study. The current author had found is around year 2000. So, it is quite hard to find the journals later than year 2005. This researchs scope will focus on shoppers in Malacca who had exposed to advertisements and act as decision maker during shopping. These shoppers were mostly approached at hypermarkets or malls in Malacca.

Base Details :: essays research papers

BASE DETAILS - ESSAY In the poem, "Base Details", SiegFried Sassoon expresses his great disgust towards the majors in the military. He is horrified and appalled at the way the majors act while men are dying out in the battle field. Mr. Sassoon is so furious towards the majors that it takes more than just one word to describe how indignified Sassoon is. These great feelings of anger are derived from the fact that the majors are living a life of luxury while sending young men "up the line" out into the battle field. This is all suggested in the title of the poem with the word "base" suggesting a military base, and/or a base person. And the word "details" suggesting a command, an assignment, and something or someone lowly. "Base Details" is a poem which expresses the feelings of the author towards military majors using differentiable types of imagery. The poem begins by Sassoon describing the majors as demanding, mean, and belligerent men. Bald, out-of-shape and full of gluttony. Sassoon categorizes the majors under the word scarlet signifying childless, bright redness from excessive drinking and yelling of anger. Sassoon presents to us the fact of the majors sending up the young men as soon as they are drafted "up the line to death." This attitude taken from the majors is what angers Sassoon to the point of hatred. To convince the reader of such horrific truth, Sassoon describes how disrespectful the majors are with their "puffy petulant faces" from eating and drinking excessively. Sassoon states how the majors are stuffing their faces and "Reading the Roll of Honor" in safe luxurious hotels while men are dying out on the field. For this, Sassoon feels so contemptuous towards the majors for they are demanding but hypocritical. They give out strict orders and boss soldiers around while they sit down and be tyrannical. They are just so barbaric and arrogant and show so much disrespect for those who have died in battle that it is not only ridicules to Sassoon but probably for the reader as well. It is just so unbelievable how these majors can sit scarlet and short of breath belittling and not recognizing the heroic actions of the men in the battle field by referring to them as "poor young chaps." When in comfort smoking their cigars, they use words which are definitely not suitable for the conditions.

Use of Nasdat in Burgess’ a Clockwork Orange

Use of nasdat in Burgess’ A Clockwork Orange â€Å"And, my brothers, it was real satisfaction to me to waltz-left two three, right two three-and carve left cheeky and right cheeky, so that like two curtains of blood seemed to pour out at the same time, one on either side of his fat filthy oily snout in the winter starlight. † –Alex, A Clockwork Orange Anthony Burgess’ A Clockwork Orange is set in a futuristic city in a time, not too far off in the future. In this futuristic society, normal citizens have fallen into complacency and are oblivious to the growth of a violent youth culture.Alex, the narrator and protagonist of the story, is a teenage boy who speaks in a contrived slang called nadsat. Nasdat is a contrived language that incorporates elements of Russian and Cockney English. The use of language in the novel helps illustrate and set the scene as Alex leads a small gang of peers, friends and fellow criminals – Dim, Pete, and Georgie – through the streets, robbing, beating men, raping women and committing random acts of violence.Alex is the sole narrator of A Clockwork Orange. Every word on the page is his, and as readers, we experience his world through the scenes he describes and the experiences, suffering and pleasure he encounters. The function of nadsat in A Clockwork Orange, are many. Most immediately, the use of unusual language forces the reader to actively think about and use the language of the book. Because nasdat isn’t common-place, readers must pay attention to and force understanding of the words on the page.The act of comprehending and understanding the language as it is written prevents readers from making judgments about the characters. In this way, nadsat insulates us from many of the harsh and violent realities in the book, allowing us to develop a rapport with Alex and ultimately grow sympathy for the character. To better understand why the language in A Clockwork Orange draws the reader to empathize with the main character, it is important to understand how nasdat was developed and also how it works as a tool to draw the reader in.The most daunting task to most readers of this novel is the introduction of a foreign yet eerily common seeming language. A general understanding of the influence, pronunciation and meaning of many of the words in nasdat can ease the reader into a pleasurable understanding of the novel. Nasdat is heavily influenced by Russian, usually taking a word from Russian and anglicizing it, but retaining some form of the original pronunciation. For example, chelloveck means fellow or person in Nadsat as well as in Russian word, chelovyek.The following sentence shows some of the other influences at work as well. â€Å"I read this with care, my brothers, slurping away at the old chai, cup after tass after chasha, crunching my lomticks of black toast dipped in jammiwam and eggiweg. † Translated loosely, the sentence above shows Alex drinking m any cups of tea, and eating slices of toast and jam with eggs. To dive in deeper, a general understanding of the words is necessary. Chai is the Russian word for tea, but there are also parallels with the English slang word char.Tass is a word which is based on the French and German words for cup (tasse and Tasse) and chasha has origins in the Russian words for teacup (chashka) and a poetical word for a large cup (chasha). Lomtick reflects the Russian lomtik meaning slice. Both jammiwam and eggiweg are made-up, childish renditions of the words jam and egg. The introduction of these words will invariably cause a first time reader of A Clockwork Orange to have problems following the action of the book and may also cause frustration.This fact distances the reader from what is happening, which helps to produce a number of effects on the reader. One of these effects is a well placed discomfort that at not being able to understand what is being said by Alex. The feeling is similar to trav elling in a foreign country and not being able to understand the native language. The reader, much like the traveler doesn’t know whether what is being said is friendly, hostile, threatening or otherwise. Interestingly enough, the language is still intelligible even though it does slow the reader and force them to interpret Burgess’ intention.The difference between using a completely foreign language and one that is even slightly understandable is that nadsat is, for the most part, a form of slang, describing things for which there is already a word in English, but in a different way. As a linguist, Burgess was all too aware that slang can date rather quickly – words like daddy-o, groovy or radical which could root a book or character in a particular time unless it was being employed deliberately for humorous effect.By making up a new type of slang, Burgess could ensure that the book transcended the time in which it was written and is still all too relevant now, and probably will be in the future. The nasdat language also plays another important role in distinguishing who among the characters is a ‘teen' and who is not. As Alex explains to F. Alexander; â€Å"Oh, that,† I said, â€Å"is what we call nadsat talk. All the teens use that, sir. † Furthermore then, people who are not teens, such as Alex's parents, P. R. Deltoid, the prison chaplain and Joe (the lodger), speak normally and do not use the nadsat.The transformation from one characters use of nasdat is at the end of the story when Alex meets his old ‘droog' Pete, and his wife. The contrast between the speech of Alex, who is still using the nadsat, and Pete, who is now speaking normally, coupled with Georgina's (Pete's wife) amusement at Alex's speech creates a colourful picture showing the contrast between the nadsat and the eloquence of Pete's speech. Another feature of the story is that the narration of the book is in the first person narrative, and the way in which Alex addresses the readers, quite often with the words ‘O my brothers,' makes the story being told more personal.His use of first person seems to center the story specifically for the reader. Therefore, it makes the reader feel like Alex is speaking directly to him/her and that they are in receipt of an amazing story which is only being told to a chosen few. This use of language is incongruous to the use of the nadsat because, although Burgess is making the reader feel part of a select group with the informal wording of the narrative and the directness of the way Alex addresses the reader, we are also left feeling out in the cold because of the unfamiliar understanding of the nadsat.Another effect of language is that the violence in the book is partially veiled, making it seem less shocking. As Burgess himself explained; â€Å"to tolchock a chelloveck in the kishkas does not sound as bad as booting a man in the guts. † (Cite) Covering up of the violence usi ng artificial language works because throughout the course of the story readers have to be thinking about what words such as yarbles (testicles), britva (razor) and oozy (chain) mean. The language veil leaves Burgess free to have Alex do what he wants without the reader judging him so harshly.By disconnecting the emotive response to the words from their meaning, nadsat creates a cushioning layer between the acts of violence and how the reader understands these acts. The forced interpretation causes a delay in the mind of the reader as he/she stops to figure out what the â€Å"replaced† word means to the story. Burgess' smokescreen use of the language was intentional in order to shield the reader from the extreme violence and cause him/her to build a rapport with the main character, further building empathy. Works Cited Burgess, Anthony. A Clockwork Orange. New York. W. W. Norton & Company, 1986. Print

How To Learn New Skills As A Content Marketer [VIDEO] - CoSchedule

How To Learn New Skills As A Content Marketer [VIDEO] Content teams often have too much to do, and too few people to get it all done. For content marketers, that means we’re often asked to stretch our skill sets. Whether you need to create a new type of content or delve into a task you’ve never tackled before, you may not always know how to do everything you’re asked right away. It’s easy to feel overwhelmed. Fortunately, learning new content marketing skills isn’t as hard as it sounds. In fact, it only takes 100 hours to develop basic competency at a given task. Plus, you don’t have to be a master right away. The secret to success is to just start. The secret to success is to just start. #OverheardAtIn this video, I chat with s  Content Marketing Lead, Nathan Ellering, to discuss how to overcome perfectionism and the fear of failure. Plus, you’ll learn the same skill development process the team used to build a blog that gets 1 million page views per month, an email list over 120,000 strong, and a fast-growing social media following.How To Learn  New Skills As A Content Marketer #OverheardAtSubscribe to receive videos in your inbox: //

Challenges of Women of Color - Smart Custom Writing Samples

Challenges of Women of Color - Smart Custom Writing Investments in Canadian business in the business cycleIntroduction Over the recent past, many analysts have argued from the opportunity cost models of growth that recessions are the best times when firms should engage in productivity and improving activities due to the temporal substitution.  Ã‚   In this essay, we will look at the characterization of the business cycles; recession and expansion, and the best time to invest in the two cycles. We will closely analyze the implications of the financial cycles to the Canadian economy. Investing in productivity A recession is defined as a period of time when there’s an extended period of significant decline in economic activities of a country resulting to even a negative GDP growth. During this time, there is also falling of real incomes, weakening sales and production and faltering confidence by not only consumers but also businesses. On the part of investments, there is a heightened risk aversion by investors thus waiting to see. But again, recessions does lead to recoveries later follow a predictable pattern of behavior.   We will focus on the importance of investing in productivity in Canada’s economy during recession and expansionary periods focusing especially on some of the elements that have or will greatly contribute to the productivity growth in Canada. Productivity is crucial as it helps to measure each unit of input and the resultant output from that input. The reason why productivity is important is that its measures will tell how much output has been produced from using tangible and intangible inputs. The tangible inputs include skilled workers and capital equipments while intangible inputs include technological advances as well as entrepreneurial and managerial know-how. By finding new and more efficient ways to use these inputs, then productivity will increase over time (Claessens S., Kose A. and Torrones M. 2008). During the recent financial turmoil in the US, it led to decline in house prices which later turned into a credit crunch with big losses in the equity markets. This problem then spread to other countries and Canada was not spared. This then led to a crisis debate on the impact it had on the real economy. These developments led to questions on how the financial sector is linked to the real economy during recession times. And so, how do financial variables and macroeconomic behave during recessions and asset price busts.   Then what is the best time to invest in these two scenarios? We will answer the question by analyzing the between key macro-economical and financial variables in the business cycles in Canada. We will thus analyze implications during recession and during expansionary periods (Claessens S., Kose A. and Torrones M. 2008). A business cycle as viewed by Keynesian interprets recessions as those periods in which the utilization of productive resources is inefficiency is low. For expansions, they are viewed as time when the level of economic activities of a country approaches its social optimum. This will mean that business cycles will be associated with in a way with variations over time in order to evaluate the efficiency of the average resources allocated (Jenkins P. 2010).   Canada has experienced a total of three recessions since 1960-2007. We can have a great insight if we describe the macro-economic variables during recessions and compare them with those during expansion periods. The quarterly median decline in output during the recession periods is approximately -0.5% and during expansionary periods is 0.9%. Thus from the above declines, it means that during recession there is a 105% decline in output per quarter as compared to the expansion periods. Recession dynamics (Claessens S., Kose A. and Torrones M. p20) During recession, the government can run an expansionary fiscal policy which will help to restore output to normalcy. This will also help put the unemployed people back to work. Recessions more often than not results in decline of international trade. During this time, credit grows but by a small percentage with both house and equity prices contacting greatly during the recession. Due to the volatile nature of equity, their decline and in prices is more than twice that of house prices. For some macro-economic variables, they show signs of a slowdown before the real recession starts. An example in point is residential investments that typically decline before the start of recession. These types of investments often give a negative year changes in the first quarter of a recession. For the industrial production, they show weakness signs early and often register a big decline before the start of recession. As recession starts to hit, inflation continues to increase sharply and unemployment starts to hit and during the recession onset, inflation rate declines but unemployment rate increases. It is a business fact that during recession that investment is volatile than the output and usually investments decline in most recessions but for consumption it contracts. These global landscapes have a lot for the Canadian business to learn from. Thus the private sector ought to replace public support as the main driver for a sustained economic growth. Significant restructuring should be done in many of the sectors of the economy. The export sector of Canada has to adapt to a strong Canadian dollar. There is some evidence on the role of fiscal policy being a source of an increasing macro-economic stability. Explanations put forward account to some structural shifts in nature: that is shifting from manufacture of goods to services, better access to financial services and improving in inventory management.   From Keynesian emphasis of on public works, it is understood that once a cyclical boom is allowed to develop and investment opportunities have been exhausted, there is little that can be done to stimulate the private sector to spend thus compensation is sought by stimulating other sources of investments. In a federal state like Canada, proper planning and timely implementation of projects requires all levels of the government to be involved. During this time, public investment lies in the jurisdiction of municipalities and provinces. Although intergovernmental collaboration in Canada has never been such successful, public works implementation should be insisted as it will be used to reduce expansion. During a boom, demand becomes saturated and stimulants are usually not effective. Residential construction during these times should also be emphasized although not as effective as public works. This will compensate for the usually cyclical fluctuations of business investments. While addressing executives in Toronto earlier February 2009, the chairman of General Electric Co. said that during recessions, businesses should invest in technology and innovations as their competitive advantage grows. Due to globalization and regulations regulating international businesses, finding and using a technology that utilizes these complexes and market development that will put the Canadian business on a growth path. Research shows that continuing to invest in all sectors of the economy especially in transformational research and innovation will be central to the advancement of Canada’s place in the world markets. Thus clearly, the country’s business needs to do more on research and innovations during recessions to keeps pace with its peers when recession is over and entering the expansion cycle (Carlson D. 2009). Thus for a country like Canada to go forward, the private sector demand ought to replace public support as the one that drives the Canadian economy. The new international economic order also has many opportunities that these businesses should cash in during the bad times of recessions. There is a strong demand in the world market during recessions and the important issue that faces the Canadian businesses is how to deal with these deals and challenges that are posed during economic downturns. The opportunities are substantial like that of developing innovative products and services while optimizing the global and local mix of activities.  Ã‚   Much of the research has been devoted to measurements of business cycles and the different approaches that have been proposed by the government. This study is based on the classical definition of business cycle. Thus a cycle is defined as an expansion that occurs in many of the economic activities which is later followed by a recession. A recession starts when the economy reaches its peak and ends when the economy is at its lowest (Jenkins P. 2010).  Ã‚  Ã‚   Conclusion The above essay provides a comprehensive analysis of the linkages between the main macro-economic variables and the financial cycles touching especially to the Canadian businesses. Focusing on these behaviors of these variables around recessions and during expansions we can conclude on several issues. A typical recession lasts four quarters and usually is accompanied drop in output of about 2%. We have seen that recessions are associated with housing and credit crunches, whereby residential investments fall sharply during this time.   Therefore the government and businesses should take the right policy measures to mitigate recession.  Ã‚   Direct support should be offered in the housing sector while a mixture of accommodating monetary and fiscal policies should be offered by the government to local businesses to make them competitive in the global market. In conclusion therefore, we could encourage Canadian businesses to invest in productivity during recessions as the economy wil l most definitely rebound and start growing again.

Costs and Benefits of Involving Employees in Decision Making Essay

Costs and Benefits of Involving Employees in Decision Making - Essay Example This presents a wide range of both challenges and benefits, and involves a new way of thinking for many organisations. The level that employees are involved in decision making differs substantially between different organisations. In some cases, the aim is to give employees a voice, but no significant role in the process of decision making, while in other situations, employees have a substantial influence in the way that the organisation is managed and the decisions that are made . Within the European Union, the most common type of employee voice program that is being used is that of indirect voice. This involves the use of collective representation of employees such as through unions or similar structures . However, the involvement of unions continues to decrease worldwide, and employers are turning to other means to understand the desires of their employees. Although involving employees in decision making in a business gives many benefits, such as increased loyalty and efficiency, there are also associated costs. As a term, employee voice can be defined as the way in which employees can express their opinions in regards to decision-making, constructive ideas and work activities that result in change within the company that they are a part of . A more broad definition considers not only employee input in the area of decision making, but employees ‘speaking up’ in any circumstances . For the discussion that follows, the first definition given will be used. It is based on the idea of employees being able to have a ‘say’ in the operation of the company, to feel involved and to feel like their opinions are relevant to the company . In many ways, employee voice can be considered as allowing for a type of democracy to occur within the work place . Two key elements of this are employee involvement and participation. These two terms are treated as the same in many research papers on the topic; however, they have significantly different meanin gs. For employees to be involved in business decisions means that they are kept informed of what decisions are being made, the reasons for these decisions and they suggestions may be listened to. However, the employees generally have little power, and for the most part their decisions are ignored. In contrast, participation means that the employee has an active role in the business decisions, such as having an employee representative on the board or having employees being involved in focus group when major decisions are being made. In these circumstances, the employees have more power, and their opinions can result in actual change in the company. Traditionally unions have been considered a means of voicing the interests of the workers to their employers, particularly in terms of pay, rights and in the case of workplace disputes. Unions are prevalent across industries and countries and their influence can be disruptive to companies such as through strikes and other forms of collecti ve action. Within Ireland, a study found that approximately half of all employers recognised a union within their workplace, and around 38% of employees were involved in a union. This differed significantly across sectors. In the private sector, less than one third of all employees were members of a union and only 44% of businesses recognised a union. In contrast, within the public sector, 91% of businesses had a union and more

English Literature Essay Example | Topics and Well Written Essays - 1250 words

English Literature - Essay Example of the creative element inherent in it, but also because of the manifestation of the imagination that could be found within it in the sense that we create what we see, beginning to recognize how the representation of social issues might help to bring about change in these same social issues. The world was full of symbols and signs that would portend future events and actions which were knowable through their relationship to the myths and legends of antiquity. Many of the concepts that emerged as a part of Romanticism were reactions to the social upheaval that was taking place at this time coupled with a shifting economic structure. During the ‘Romantic Period’, the poets took part in a movement against the Industrial Revolution and the Enlightenment, where they protested (with their poetry) the ideals of those Europeans who sought to bring reason and ‘Enlightenment’ to the world. The Romantics expressed their defiance of the so-called ‘reason’ that both the Industrial Revolution and the Enlightenment brought to society. Throughout this period, women’s appearances in literature are characterized as dependent upon men for any outward action. Most of the principle female characters are white and invariably subservient to men. While this is often understood as a male-dominated and defined society in which women had no voice at all, the degree of truth in this idea is largely dependent upon the au thor and his background. It has been said of Romantic literature that ‘The tendency to portray women as binary opposites suggests a misogynistic perception of the inadequacy of female character’. While this may be true of much Romantic literature, Lord Byron’s poetry, such as his most famous work ‘The Corsair’, illustrates a more even-handed approach. The three cantos of â€Å"The Corsair† tell the story of a pirate chief named Conrad. The poem opens with Conrad on his pirate island, described in terms that convey the sort of haunted, lonely

The Money Game Book Report Essay Example | Topics and Well Written Essays - 2500 words

The Money Game Book Report - Essay Example I began considering to have a â€Å"budget† and decided to put off some planned but unnecessary purchases. I just opened a savings account with a passbook dedicated for future investment. The course affected me and I would like to answer the questions below with how I understood the subject except on some occasions that it will be best for understanding to lift something from the book. I believe it will best serve the purpose of this course to use my own words as much as possible and also for my better understanding, to conceptualize my answers as I understood it. B. Questions for Book Report 1. Why is the book called â€Å"The Money Game?† The book is called â€Å"The Money Game† because it teaches us to understand the dynamics of how to secure our future from a pragmatist perspective. When I said, pragmatist, it tackles the subject not merely from academic point view, but on its real life application. Moreso, when it also presented the perspective of the both s ides of the coin, the Wall Street view and the Main Street with the author being partial on us the consumers on how we could avoid the financial pitfalls and better secure our future by giving us a hindsight about the other side of the fence. The author has no pretension about the reality on how we should go about in handling our finances, especially in dealing with financial institutions inorder to be financially secured. In fact, a game plan was introduced called Big Dog Playbook II which details the play on we can better our financial position and get rid of debts. 2. Why do many Americans die before they ever have a chance to live? Many Americans die before they ever have a chance to live because they work all their lives and never had the chance to enjoy it. This is because of wrong mindset and priorities and being unprepared for the financial uncertainties and old age. During the most productive part of their lives, they worked so hard to acquire the â€Å"bling-blings† or facade of success and thus raising the standard of their lives but not the actual quality of their lives. They are so mired with work that they did not notice how good the â€Å"rose smell†. As they acquire, they fall to the trap of indulgence, living for today (and more often than not, beyond their means) and not preparing for tomorrow. Such that when financial uncertainty and/or retirement come upon them, many of them are caught unprepared and had to continue working despite retirement age. 3. Who are the three main characters in the book and what impact do they have on your finances? The Invisible Man- The Invisible Man represents the unaccounted expenses that we don’t usually notice because they are just small. But when they are totally accounted for, we will be surprise to learn how much they add up so quickly. The real danger about the Invisible Man is that we do not know that he is already taking toll on our resources. The Money Monster – The Money Mo nster represents our tendency to consume; our endless wants that could never be satisfied. This Money Monster is insatiable and will continue to eat our resources no matter how we much feed it. If we do not tame or put the Money on a diet, we will always be on spending binge without any savings with a mounting debt to surmount. The Precreditor- â€Å"The Precreditor has a growing appetite for our money and will influence law to keep the gravy train going. His hunger has manifested into hundreds of billions of dollars in opportunity cost for consumers

Comedy of Errors Essay Example for Free

Comedy of Errors Essay â€Å"The Comedy of Errors† Plato states that: â€Å"The measure of a man is what he does with his power. † But is this true? Or does it depend on a person’s money and possessions? Perhaps it is the family they were born into, or even their gender. And how can reputation affect your class standing? In â€Å"The Comedy of Errors† William Shakespeare explores the interplay of these various possibilities that can determine a person’s class. Shakespeare shows us that a persons family can determine their social status. As well as affect how they are treated. Taking for example the twin Dromios, they came from an extremely poor family. â€Å"A mean woman was delivered / Of such a burden, male twins, both alike. † (?.?. 54) Because their mother was so poor they were adopted by Egeon, however as opposed to becoming his children they became servants for his biological children (also twins) with each twin receiving his own minion. Throughout the Dromios lives they remained servants, even when they were split apart they stayed with their master. Being servants for different masters meant that they were treated differently. Dromio of Ephesus was beaten and kept uneducated â€Å"I have some marks of yours upon my pate, / Some of my mistress’ marks upon my shoulders, ( I.?. 83) While Dromio of Syracuse was given an education and treated like a brother as opposed to a servant, Antipholus of Syracuse demonstrates: A trusty villain, sir, that very oft, When I am dull with care and melancholy, Lightens my humor with is merry jests. (I. II. 19) If they had had wealthy parents with much more power then they would never have become servants and would most likely have servants of their own. Another and perhaps more common way to define a person’s social status is by their wealth, that is their money and possesions. Even though in our modern society wealth has little to do with your social status, in William Shakespeare’s time the more money you had the more power you had. For example Adriana and her husband Antipholus of Ephesus, clearly their money and possessions greatly benefited them in life. All this wealth leads them to have a very good reputation. However if their reputation gets tarnished they will lose their money and in consequence their power: If by strong hand you offer to break in Now in the stirring passage of the day, A vulgar comment will be made of it; And that supposed by the common rout Against your yet ungalled estimation. (III. I. 47) Looking at this quote it is clear that if Antipholus goes through with his threat, his reputation will be tarnished. Therefore he decides against it. â€Å" You have prevailed. I will depart in quiet / And, in despite of mirth, mean to be merry. (III. I. 156) An additional example is Solinus the duke of Ephesus. When he is ready to execute Egeon he uses the power he has to grant him one day of freedom. Duke: Now trust me, were it not against our laws, Against my crown, my oath, my dignity, My soul should sue as advocate for thee. But thou art adjudged to the death, Yet will I favor thee in what I can. therefore, merchant, I’ll limit thee this day. By giving Egeon a day of fr eedom the duke boosts his reputation in Ephesus as a sympathetic and selfless leader. All the while knowing that there is no way Egeon will accomplish his goal. The third and perhaps most prominent way of defining a person’s social standing is their gender. A factor that is still entrenched in our modern society. In â€Å"The Comedy of Errors† there are many obligations women have to fill that men do not. For example as Egeon is telling the duke his tragic story he mentions that although his wife was not in love with him and did not want to marry him, they clearly ended up married. â€Å"In Syracusa was I born and wed / Unto a woman happy but for me. (I. I. 37) This quote demonstrates that as a woman one of her obligations was to get married, even if it was to someone she did not love. This also makes evident the fact women were not free to make their own decisions. Furthermore women were often considered lesser beings than men, they were not allowed as much freedom as their spouse was. â€Å" Good sister, let us dine and never fret. / A man is master of his own liberty. † (II. I. 6) This quote highlights that fact that men were free to come and go as they pleased whereas women were not.

The British Imperialistic Presence In Northern Ireland History Essay

The British Imperialistic Presence In Northern Ireland History Essay The conflict in Northern Ireland in various literature and researches has been presented to us at its most basic as a struggle between those who wish to see Northern Ireland remain part of the United Kingdom and those who wish to see the reunification of the island of Ireland; the Protestants and Catholic respectively. However, reducing the whole cause of this conflict to this angle alone is blindfolding and remaining at its symptom level. It is important to note that the conflict was as a result of agglomeration of a number of factors such as the historical evolution of the Irish community, religion, politics, and economics . Prominent among these factors was the British imperialistic presence in Northern Ireland dating back the early antiquity and their system of divide and rule. The interplay of these factors created a fluid situation which was filled up by a violence that claimed thousands of lives, properties destroyed and, saw Irish community more fragmented . Therefore, this reflection paper will focus on how the British imperialistic presence from early antiquity among other factors planted the weeds that chocked the seed of peaceful co-existence and unity planted by Christianity in the protestant and Catholic communities of Ireland. The historical evolution of the British factor traces its roots from the first Norman invasion of the island of Ireland around 1169. This invasion was the starting point of direct foreign rule in Ireland, first by the English and later by the British engagement in Ireland. By this rule the whole Irish social system was not overhauled but halted and frozen thus making the history of Ireland a continuum of attempts to fight against oppression from foreign rule and social exploitation. They had to battle against the power of the sword with which the island was conquered and exploited by the Norman invaders. The inability of the Irish to resist and defeat the invasion resulted in to the sabotage and loss of their traditional clan system based on communal ownership of property and this was replaced by an exploitative system that saw much of the Irish land and wealth exchanging individual hands contrary to what existed before. Consequently, the Irish, who were majorly Catholics lost hold of their land and became landless in their own country with much of their land ending in the hands of the so called planters, who were majorly protestants from England and Scotland. With this, religious antagonism was already created. It was out of these planters that the British later created protestant oligarchy in Ireland as these planters increasingly became deeply rooted and absorbed the indigenous Irish way of life. In this kind of struggle for land ownership, conflict through rebellion was inevitable not only between the losers and winners of this struggle (the Irish and the Planter respectively) but also among the winners themselves(the planters) who were as well struggling among themselves to gain ownership of Irish land. This was one of the early conflicting situations Britain took advantage of through their system of divide and rule. As Hadden Peter puts it, à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¦Ã¢â‚¬Å"to rule in the face of these revolts the British chose to divide. Religion was the chosen instrument of division. Religious intolerance, the fostering of mutual suspicion, hatred and violence between Catholic and Protestant this became the shield of the ruling administration against the overthrow by the peopleà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚ (Hadden P, 1980) . With a number of social, economic and religious differences already existing in the Irish society, an easier and a perfect environment was provided for the British to exercise their divide and rule policy which kept the Irish people fighting each other and made it possible for the British to advance their imperialistic interests in the whole of the Island. In other words, it was easier for the British to defeat and rule the Irish while divided other than while unified. At the onset of the 19th century, Britain had already established her imperialistic power in the whole of Ireland embodying her as part of the United Kingdom. This remained pain in the neck of the Irish people who wanted to run away from the British imperialism and form a unified republic of Ireland. The British implemented their colonial policy of divide and rule in Ireland by keeping high economic, social, political and religious disparity between the pro-British north and the rest of Ireland that remained anti-British. Economically,the north became more powerful as industry and manufacturing attained massive growth, offered better jobs and better living conditions, while in the south the reverse was true. The British managed to create protestant oligarchy in the south who owned much of the land and resources and this exposed the Catholic population in the south to deplorable conditions of poverty, unemployment and idleness . This later became a key factor in the conflict as the si delined Irish population began agitating for their welfare in seeking for social justice. The British successful prepared a battle ground through their divide and rule policy. The British imperialistic influence in Ireland further created more chaos as it antagonized the north and south of the country by passing the government of Ireland Act in 1920. By this Act, Ireland was split in into two different politically viable entities, each conferred with the powers of pseudo self-government. This Act was received with mixed reactions in that the Catholics mainly in the southern part of Ireland, who saw it as a perpetuation of British imperialism refuted it but the Ulster Protestants in the north, who saw it as a perfect move to keep their ties with England (protestantism) consented to the Act. The process of cultural and social diffusion and unity through trade, intermarriage, harmonious living, migration and settlement anywhere in Ireland was disrupted partly because the British then emphasized the differences and prejudices that fostered hatred and division rather than the similarities between the people of Ireland that would promote unity and harmonious liv ing. This was a deliberate act by the British to perpetuate their control over northern Ireland with the reasoning that the separation would give each country self autonomy to manage their own affairs and that they would continue dominating Northern Ireland people, who were more comfortable with their rule thus erasing the notion of the struggle for a unified Republic of Ireland that would either automatically oust them from the Island or suffocate their influence in the Island. This exploitative move by the British only succeeded in throwing the country in to division and bloody conflict contrary to what they expected. The British further perpetuated their imperialism in Ireland in late 1960s during a violent scuffle the involved the protestants and the Catholics in Belfast and Londonderry. In an attempt to quell this scuffle and bring about peace, the British government after a decade sought to the use of her mighty military power by sending soldiers to Northern Ireland. What remained puzzling was whether the involvement of the British soldiers in this scuffle was to play a neutral role or just to protect their imperialistic interests that were being threatened by the course of this conflict. However, the continued engagement of the British soldiers later answered this puzzle as the soldiers decided on a number of occasions to take parts in a number of conflicts siding more with the unionists who were promoting their interests while on the other hand used disproportionate military force to crackdown demonstrations, and uprising of the nationalists, whom they considered to be anti-British. With this kind of development, one would easily notice that the British had anterior motive to keep this conflict alive in order to extend a direct rule over Ireland in the name of restoring peace. They just wanted to create avenues for remaining colonial masters in Northern Ireland, thus the conflict. In conclusion, despite the fact that there were numerous other factor which brought the Irish into conflict, the British with their colonial policies prepared the weed bed and planted the weed against which the Irish were divided, weakened and failed to uproot it but simply nurtured it to their disadvantage. In other words, behind this conflict was British imperialism and for this imperialistic instinct to survive, the British had to divide the people of Ireland, who would continue fighting each other and remain weak so that it becomes easy to rule them. Unfortunately, religion was selected by the British as the best means to divide and later to rule the people of Ireland, thus creating the situation we read, watch, and hear of today in Ireland. Therefore, not mentioning it would be keeping a blind eye on what was evident, that the British colonial presence in Ireland from early antiquity to an extend was a catalyst in this conflict.